Integrated Campaign |
Art Direction |
Digital Content |
Wrangler is that rare thing – an iconic American brand that actually lives up to the title. With ambitions to expand their footprint not just across Europe, but Asia too, Wrangler needed a global campaign that captured the courage that we’ve all had to find in our lives.
For The Ride Of Life is shows how wherever you are and whoever you are, you need courage to thrive. A globe spanning campaign featuring young and old from San Antonio to Shanghai wearing the full variety of Wrangler collection. For The Ride of Life grounded Wrangler once again in its heritage and soul of the brand.