Art Direction |
Kohls — For Every First Day
For back to school, we flipped the script. Taking the adult’s POV to their children returning to classes after a year of remote schooling. With a simple story between father and son, soundtracked by the Zombies ‘This Will Be Our Year’, we sought to avoid the bombast of the rest of the category and present a simple story that has stood out Kohl’s advertising since 2020.