A Yard NYC Project |
Moms have always been superheroes, but this year they took on even more. On top of personal chefs, chauffeurs cheerleaders (and their real jobs), they took on the roles of teacher, hairdresser and entertainer extraordinaire. So we decided to honor everything that moms all over the world do while also giving back to those in need by donating all proceeds to Every Mother Counts. Through a full integrated campaign, we brought levity to a situation that desperately needed it and humor to some women who needed it, too.