Integrated Campaign |
Art Direction |
Since establishing the “Power of She” platform in 2016, Yard NYC has been a key partner in helping Athleta define its core beliefs. The “Women Run” campaign is born from the inspiring notion that when women run – whether its companies and countries or classrooms and households – they change the world for the better. A female-led client, creative, strategy and production team brought the campaign to life, working with high-impact media placements and influencers to earn buzz, while grounding the work in an energetic and uplifting manifesto film.