Integrated Campaign |
Art Direction |
To celebrate the launch of Athleta’s most inclusive line ever, featuring 500+ of the brand’s favorite styles in sizes from XXS to 3X, Yard NYC created the “All Powerful” campaign. Tapping into the belief that that each of us bring our own strength to the team, Yard created an integrated campaign featuring nine women, each cast to represent one of the sizes in the expanded range. Joyfully moving in unison, the women represent the idea that strength comes in every shape and size and that together, we are all powerful.