S E R V I C E S
Campaign Strategy |
Integrated Campaign |
OOH |
Brand Collaboration |
Production |
USTA — Let’s Tennis
Participation in Tennis exploded during 2020, but there are still many barriers to getting involved in the game. Our first campaign for the USTA, ‘Let’s Tennis’ helped smash perceptions of the game as closed off and elitist by showing how the game can be played anywhere by anyone and champion the grass-roots coaches and court owners who help make the sport open to all. Alongside a collaboration with Streetwear brand Paterson, Let’s Tennis has given the game and the USTA the jolt of energy it needs to compete against the NBA, NFL and soccer in the hearts of Americans.
