Integrated Campaign |
Production |
Content Strategy |
Brand Strategy |
L. For Every V. leans into L.’s core equity, inclusion and access, speaking to the brand’s belief in better period care for all and best-in-class solidarity model. The campaign, shot by a female-led crew, entirely remotely to accommodate social distancing restrictions, leverages the brand’s iconic packaging while featuring a diverse gender-inclusive cast speaking to their authentic experiences as menstruators – positioning L. as a leader in providing period care for all.