S E R V I C E S
Brand Strategy |
Brand Positioning |
Design & Identity |
Art Direction |
Brand — Campaign
We partnered with Walmart to create the brand’s first ever accredited and credible sustainable fashion brand. Free Assembly, was built from the ground up as a way to bring affordable basics to a mass consumer in an elevated fashion. Our strategy placed inclusivity, transparency, and sustainability central to the offer and the invitation from the brand. A bespoke design system worked across all Walmart touchpoints and helped create stand out in the fashion aisle. Free Assembly has become the gold standard for brand building inside Walmart.
