Brand Strategy |
Brand Identity |
Content Strategy |
Yard worked with Faherty to help the family-founded brand expand and elevate their promise to the consumer – taking them from summer-focused to finding the sun (and joy) all year-round. With a new logo, redefined values and voice and an inspiring brand purpose, Faherty solidifies its role as an optimistic and outspoken believer in the power of conscious design to create positive change for all.