Service
Integrated Campaign |
Art Direction |
Production |
Athleta – Power of She, Powered by We
To celebrate Athleta’s new and newsworthy partnership with Simone Biles, Yard NYC created a campaign designed to demonstrate the core value connecting the brand and Simone – the belief that alone we are strong but united we thrive.
We captured Simone and her community in her home gym just weeks before the Tokyo Olympics. Showing how the Power of She is grounded in the Power of We.
