Even so, the USTA says tennis enjoyed a 22 percent boost in grassroots participation from 2019 to 2020, as lockdown-weary souls sought outdoor activities conducive to social distancing. Anchored by the :30 below, the campaign seeks to maintain that momentum and entice newbies to give the game a try.
The U.S. Tennis Association courts players of all ages and backgrounds through an inclusive campaign that drops ahead of next week’s U.S. Open, the organization’s showcase event.
MUSE By Clio
August 26th, 2021