New Business Inquiries: jason@yardnyc.com
Career Opportunities: katherine@yardnyc.com

The U.S. Tennis Association courts players of all ages and backgrounds through an inclusive campaign that drops ahead of next week’s U.S. Open, the organization’s showcase event.

MUSE By Clio

August 26th, 2021

Featured Work

USTA – Let’s Tennis

Themed “Let’s Tennis,” the work arrives as the sport’s appeal has wavered in recent years, with few fresh faces emerging at the pro level to catch the public’s fancy.

Even so, the USTA says tennis enjoyed a 22 percent boost in grassroots participation from 2019 to 2020, as lockdown-weary souls sought outdoor activities conducive to social distancing. Anchored by the :30 below, the campaign seeks to maintain that momentum and entice newbies to give the game a try.

See full article here