Themed “Let’s Tennis,” the work arrives as the sport’s appeal has wavered in recent years, with few fresh faces emerging at the pro level to catch the public’s fancy.
Even so, the USTA says tennis enjoyed a 22 percent boost in grassroots participation from 2019 to 2020, as lockdown-weary souls sought outdoor activities conducive to social distancing. Anchored by the :30 below, the campaign seeks to maintain that momentum and entice newbies to give the game a try.
