When it comes to marketing messages for summer 2021, brands are leaning into the missed experiences of the last year and a half. Think BBQs, birthday parties, family reunions, travel — the experiences and normalcy that people have been yearning for since the onset of the pandemic will be front-and-center in marketing messages set for this summer in the United States…
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Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’
Digiday
May 4th, 2021
