Premium egg brand Happy Egg has recently launched a national video campaign that showcases its orange yolks as proof of well-cared-for hens, a jab at mass-produced eggs where chickens are caged and literally don’t see the light of day.
Helmed by creative agency Yard NYC, the “Crack Open Happy” campaign heartwarmingly celebrates life’s simple joys and the bond between family members, as well as the role happy eggs have in cultivating these relationships.
The main commercial features a touching father-daughter story that invites everyone to cherish the moments that make life — and mealtimes — better.