Yard NYC teamed with the New York Road Runners organization to create the omnichannel campaign for this year’s New York Marathon.
And for the second year, several agency members are among the 50,000 running the 26.2-mile five-borough event. The race is this Sunday, Nov. 3.
Yard continued the “It Will Move You” platform, but divided it into two parts. An Apply campaign kicked off earlier this year, reminding runners to sign up and the Tune In campaign, which just rolled out on TV, online and OOH in Times Square, Madison Square Garden, Barclays Center and the NYC subway.
