Brand Strategy |
Integrated Campaign |
Art Direction |
Rent The Runway is pioneer. The first fashion brand to unlock the potential of rental and circularity in the fashion industry. As its target audience looked to post pandemic future, Rent The Runway saw an opportunity to show how liberating renting, rather than buying, your clothes can be. How it unlocks multiple different personas, and lets you be whoever you want to be. How when your Rent, the world can be your Runway.