Brand Strategy |
Integrated Campaign |
Content Strategy |
Art Direction |
Production |
Yard set out to help Clorox define their growing vitamins and supplements division, creating an overall approach for the portfolio and helping each brand find its role in the architecture. Starting with two of the most timely offerings in 2020, immune support and stress relief, Rainbow Light and Natural Vitality CALM were given distinct visual identities, marrying science with style in order to stand out, drive memorability and help consumers get through the year.