Creative Platform |
Integrated Campaign |
Digital Content |
Communications Planning |
We were inspired by a cold hard fact: gin sales are flying in Europe and South America but lagging in the U.S. So, we sold gin like it’s fashion. With an integrated campaign that’s as simple, beautiful and easy on the eye as gin itself, we re-introduced Tanqueray to an American audience, informing them that This Is Gin and “Gin Is In”.