Integrated Campaign |
Art Direction |
Rothy’s exists in a category of one. So to launch their first ever brand awareness campaign, we challenged consumers to reimagine what a shoe could do.
In Rothy’s case, it has kept 400,000 lbs of plastic from reaching our oceans, turning 125,000,000+ single-use plastic bottles into thread, thread they use to manufacture products that look as good as they feel. That’s the Rothy’s Effect. An uncompromising commitment to be better. And you cannot help but feel the joy and optimism from the moment you slip into your first pair.
Now, that’s more like it.