PENGUIN – Original Good Time

The game has changed. What was once reserved for courses and courts has become lifestyle. And we see the effect in how professional and recreational players dress and carry themselves with a greater sense of ease in and outside of sport.

For Original Penguin, we wanted the brand to resonate as a lifestyle brand that went beyond what they are iconically known for by creating a world where Original Penguin is synonymous not just with sports, but an aspiration. The Original Good Time positions Penguin on the inside of the country club world, but with a self-aware subversive edge. With a cast of unexpected characters, this tongue and cheek campaign hero’s confident style and a love for a life well lived.