NFL SHOP – FAN LIKE A PRO

The NFL Shop needed a fresh playbook for their yearly campaign—one that would extend beyond tailgates and backyard barbecues. They wanted to show what it really means to be a fan. The passion. The individuality. The culture.

They needed something aspirational, but still accessible. A campaign that would speak to every kind of fan—from the diehards, to the casuals, and everyone in between.

FAN LIKE A PRO flips the script—treating fans like they’re truly part of the lineup. We went all in on authenticity. Real fans. Real influencers. Real NFL players. Together, shoulder-to-shoulder. No gimmicks. No over-production. Just effortless, elevated style and the kind of confidence that only true fans bring.

From Santa Clara to Sydney, the campaign reached fans across the globe—reminding the world that being a fan isn’t just something you do on Sundays.