Madewell – “What Are You Made Of?”

For Spring 2022, we helped Madewell bring a new lens to the “What Are You Made Of?” campaign. Bringing a new era of consumers into the Madewell brand and cementing Madewell as a true denim destination.

This season,“What Are You Made Of?” focused on food luminaries such as Padma Lakshmi, Antoni Porowski and Sohla El-Waylly. Highlighting their personal sides and the perspectives that make them unique. Inviting the consumer to see the brand as an outlet for the stories that make them unique.