Integrated Campaign |
Art Direction |
Henry Rose is rewriting the rules of the fragrance industry with genderless scents made with transparent, safe formulations. For their first ever brand campaign, we were inspired by one clear insight: when we feel safe, we feel free to experiment and express ourselves without limitation. Here, safety unlocks our ability to be a little less safe – to fully explore every part of ourselves. Our campaign taps into gender fluidity and the multidimensionality within us all; the dark, the light, and everything in between, inviting people into a world of endless discovery through the power of fragrance.
Featuring twins as our talent, we captured the duality of self, and the moments of magic that happen when two sides of yourself meet. Altogether, the campaign demonstrates Henry Rose as a brand that bares all, so you can bare all of you.