David Webb – Ashville Collection

We developed a campaign based on David Webb’s first brand new design collection in over 20 years. Inspired by ‘The Summer of Love’ as a metaphor for the post-COVID “rebirth” that the core consumer has felt in 2021.  A new found expression in colour and flair in designers and fashion, the campaign juxtaposes blooming flowers with effervescent jewels and bold colours, with a hint psychedelic abstraction – a motif of the brand.