Integrated Campaign |
Art Direction |
There’s nothing like the sweet feeling of freedom that comes from going off to college. It’s the first time you get to make the rules and do things your way. With an affordable and limitless selection of college necessities, Bed Bath & Beyond is truly the one-stop-shop for making your apartment and dorm dreams a reality.
For the ‘Back To College’ campaign, we positioned Bed Bath & Beyond as college students’ go-to partner for making their dorms their very own. With an inspiring sense of self-expression, a playful spirit and a little irreverence, we captured the joy of students living their best dorm lives, their way. From mixing five styles of bedding to having a tea party in bed, we inspired college kids to say ‘Don’t Mind If I do.’