Athleta — Power Is Within

In 2022, we partnered with Athleta to launch their most expansive partnership yet, bringing Alicia Keys’ new collection to light with a campaign to further accelerate Athleta’s fiscal goals and accomplishments.

The ‘Power Is Within You’ campaign takes all the motifs of our brand platform, The Power of She, and gives them new relevance and purpose by highlighting the stories of real women. We celebrated the different ways women connect with themselves and their communities to support their personal well-being, while sitting alongside Alicia Keys.