Integrated Campaign |
Art Direction |
Athleta wanted to find their place in the back-to-school space through their partnership with Simone Biles, co-designing a confidence-boosting collection for AthletaGirl, to launch ahead of the school year.
To celebrate that message and intention, we created a beautiful, socially-minded campaign that featured an all girls flag football team and the inspiring support they offer each other, on and off the field. On the day of the shoot, we surprised the team with Simone, and let her natural energy lead the way to a joyful, spirited set of both paid and social content. We infused every moment of this campaign with undeniable girl power, and showed even if you’re the greatest of all time, you’re always greater when you’re with your team.