Co-Founder and Chief Executive Officer
As CEO, Ruth leads the strategy team and blends insight, intuition and intellect into an uncanny ability to see straight to the heart of each and every brand. Whether it’s problem-solving, uncovering brand equity and purpose, or foreseeing untapped potential, she is constantly connecting the dots, and using her keen awareness of the landscape to carve out the right road for every client. Prior to co-founding Yard NYC in 2002, Ruth worked with Robert Redford as his brand guardian for the Sundance brand (including the channel, film festival, catalog and resort & spa), and was a Senior Strategist at Tattoo in San Francisco. She has worked with such brands as Gillette, Borgata Hotel Casino & Spa, Colgate, Discovery Channel and Cirque du Soleil.