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OLLY: Happy Inside Out by Yard NYC

The Drum

January 07, 2018

Olly, the brand designed to make nutrition easy, has partnered with Yard NYC for a new campaign, ‘Happy Inside Out’. The campaign addresses what’s inside every Olly that makes it so good at keeping one happy on the outside, showcasing a series of colorful videos that tell the story of each Olly product with a style and playfulness.

From vitamin gummies for stress, sleep and beauty, to women’s health and probiotics, the work takes us inside each of Olly’s products as though they were individual rooms, a la Charlie and the Chocolate Factory. Together, the separate vignettes link together to create a bigger message: that good health can be an attitude and a state of mind.

The campaign marks Olly’s biggest marketing push to date, along with their first TV spot. The campaign includes television, mobile, social, in store and digital creative.