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Marketing Briefing: Ad execs and marketers say this Olympics has ‘lost its luster’

Digiday

July 27th, 2021

“For marketers, it seems like nothing has changed but everything has,” said James Denman, head of innovation and marketing at Yard NYC, of this year’s Olympic advertising messages. “The commercials are in the can, the manifestos are written, and the globally approved taglines are approved. What feels true this year, is that when an Olympics feels diminished, the grandiose global marketing statements seemingly shrink in parallel.”

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