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Crate and Barrel: Made for Each Other by Yard NYC

The Drum

November 11, 2019

By The Drum


In July, global home furnishings destination, Crate and Barrel, selected Yard NYC to serve as its agency of record. Yard NYC was tasked with developing and refining the company’s brand platform and creative identity to launch an integrated advertising campaign and digital content strategy that will surprise existing customers and excite new audiences.

The creative work debuting from this partnership is Crate and Barrel’s Holiday 2019 campaign, ‘Made For Each Other,’ which demonstrates how good design comes to life when it’s in the hands of the right person, and how a single object can tell a larger story while bringing people together. 

The creative work features products that are seeking the perfect match through the device of a ‘personal ad.’ Expressed through the POV of the products – the campaign inspires people to find the perfect piece by leaning into the personality of each Crate and Barrel object. The integrated campaign entertains and surprises, focusing on driving an emotional connection with the products. The spots capture the magic that happens when you find that perfect match.


Creative Agency Yard NYC

Production Partners
Director Barnaby Roper / Cadence Films
Photographer Suzanne Saroff
Post-production / Edit Rock Paper Scissors