As part of its fall campaign, Gap brought two completely opposite music icons together for an unexpected duet. The All-American brand tapped the legendary Cher to appear alongside rapper Future in the “Meet Me In The Gap” denim campaign, which features the two singing a rendition of Sly and the Family Stone’s “Everyday People.”
The unexpected collaboration is the final installment of Gap’s ongoing campaign bringing diverse and culturally dynamic talents together to create inspiring works of art. In the video, the 71-year-old trailblazer and the 33-year-old rapper meet in a blank studio space reminiscent to Drake’s “Hotline Bling” set to sing a duet (which is mostly just Cher singing solo because, DUH).
Both Cher and Future wear different washes of Gap’s classic denim in the video, but the female style icon epically brought her own signature look to the campaign and wore a bedazzled sequin bodysuit underneath her denim jacket.
“I love the idea of ‘Meet Me in the Gap’ because it’s easy to have common ground if you are really open and curious to people from different cultures,” Cher said in a statement released by the brand, “I didn’t know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving.”
Topping off an already inspiring and uplifting project helmed by Gap, the song choice of the 1969 hit, “Everyday People,” feels especially fitting for the duo to sing today with lyrics that touch upon racism, sexism and coming together as one.
“As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together. Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet,” Gap chief marketing officer Craig Brommers said on the campaign.