VEG – FROM WEIRD TO WEIRD-ER

VEG ER for Pets needed a way to breakthrough in a crowded category, and make its true difference known to pet owners. 

Open 24/7 ER care, with no red tape and an open floorplan that never separates you from your pet, VEG was truly unlike any other offering in the category. 

To bring the story to life, we looked at pet owner behavior and noticed that with your pet, it can be hard to know if something is an emergency or not. 

The “When They’re Acting Weirder” campaign was created to help pet owners in that very moment of should I stay or should I go…positioning VEG as the go-to, no-hassle option for pet care. The campaign was designed to drive memorability and action—and offered strong results across markets.