PERRY ELLIS – Always Ready

For the first time in years, culture was meeting the heritage of Perry Ellis. There was an opportunity to realize the potential of the brand that was intersecting with a sea change in Men’s attitude to fashion – who’ve become less beholden to ‘the rules’.

For Perry Ellis, the challenge was solving how a heritage brand connects with the modern men of today. By focusing on the truth that men are their best selves when they’re ready, we were able to show men who are able to define their own style, and elevate their standards whenever, wherever and however. With “Always Ready” we painted the picture of one modern man, shown in different ways throughout our campaign. With seamless styling changes, he can be ready for all the moments that come his way.