Athleta — Evergreen

To continue to define the brand’s distinct point of view, we partnered with Athleta to create a suite of assets that would bring forward an evolved version of the brand platform we created with Athleta in 2016, the ‘Power of She’.

Set against expansive landscapes, celebrating natural movement and authentic connections amongst women, the work underscores the limitless journey we all embark on when we move forward in our well-being together.